Organic Style Reincarnates as a Shopping Site
Organic Bouquet, which sells sustainable and organically grown flowers, bought the brand Organic Style, and now have launched OrganicStyle.com (is it me or are they using the same logo as the old magazine?) selling, in addition to flowers, gourmet food, gifts for gardeners and nature lovers, bed and bath products and — drumroll — apparel.
If my former favorite magazine had to be reincarnated in this way, I won’t complain too much. It might even be a handy site for holiday shopping.
Hopefully others will think so too. The design and navigation of the site is not bad, but clothing is not presented in the most compelling manner. Two sections, “designerwear” and “sportswear” are divided into “collections 1, 2, 3″ and so on. They could have gotten a little more creative. And the designerwear is a pretty yawn-inducing. I prefer the sportswear section.
They have what they say is the “the first-ever, natural and sustainable bamboo cotton Lycra velour,” which the pants here are made of. I’d rather spend my money on these rather than help Juicy sell yet another velour sweatsuit. Plus, these have a birdie. I believe strongly that JUICY should not appear on anyone’s ass, and that goes double if rhinestones are involved.
The wine in the gift baskets is even organic: McFadden, which although I’ve never tasted it gets a pretty good review on this blog.
Anyhoozle, the site stamps items with a standard: organic, fair trade, eco-friendly, and Veriflora for the flowers. The eco-friendly category is a bit weak, but overall I give the site an A for effort.